"These are the 3 magic keys to living your life with integrity." 

1. Have the courage to say NO!.

2. Have the courage to face the truth. 

3. Do the right thing because it is right. 

-W.Clement Stone 

The person who wrote this quote is saying to always choose the right even though you don't have courage to do it. You also need to have the courage to face the truth and not blame it on someone else. You also need to choose the right thing because it is the right thing to do.